凝心聚力,實現“彎道超車”! 羅曼締克 2019年年中工作總結大會順利召開!
2019-07-08    閱讀人數:294

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2.jpg7月5日下午,羅曼企業2019年年中工作總結大會在羅曼締克瓷磚佛山營銷總部展廳順利召開,羅曼企業全體員工共同出席了本次會議。

On the afternoon of July 5th, ROMANTIC Enterprise's mid-year work summary meeting in 2019 was successfully held at the exhibition hall of ROMANTIC Tile Foshan Marketing Headquarters. All employees of ROMANTIC Enterprise attended the meeting.

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羅曼企業董事長 劉勝紅“彎道超車”我們信心十足

會上,劉董通過走訪終端市場的親身經曆向大家反饋了當今行業的大環境狀況,并對羅曼企業2019年逆勢而進、穩步發展的情況表達了愉悅之情,劉董說道:羅曼締克始終堅持“建店就賺錢,進店不走客”的原則如今得以實現,如今,在同行開店虧錢、經營倒閉、被迫轉型的環境下,羅曼締克瓷磚終端專賣店仍能賺錢盈利,足以證明了羅曼締克在終端市場強大的品牌實力。

At the meeting, Liu Dong gave a feedback on the current environment of the industry through his personal experience of visiting the terminal market, and expressed his pleasure to the situation that Luoman Enterprise went against the trend in 2019 and developed steadily. Liu Dong said: ROMANTIC Gram always adheres to the principle of “making money by building a store, not entering the store”. Nowadays, in the environment of losing money, operating down, and being forced to transform, the ROMANTIC tile terminal store can still make money. It is enough to prove the strong brand strength of ROMANTIC in the terminal market.

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其次,劉董對2019年下半年終端市場銷售提出指引:劉總提出,在産品研發方面,我們要緊随市場發展,打造品牌核心競争力,結合主流消費趨勢,推進産品創新,開拓滿足消費者需求的新産品;關于終端專賣店,銷售經理們要積極幫扶終端,開拓新渠道,引導客戶從店面展示、位置、産品、價格、團隊五個方面提升單店營業額;在國際貿易上,我們要做好攻堅戰,持續發力,堅持“一帶一路”原則,通過國外設立專賣店形式,開拓更廣闊的海外市場,實現“全球同步 品質同行”的企業願景;關于新媒體推廣,要實現全網營銷,鼓勵全員營銷,推動企業推廣最大化。

Secondly, Liu Dong puts forward guidelines for the terminal market sales in the second half of 2019: Liu Zong proposed that in product research and development, we must follow the market development, build brand core competitiveness, combine mainstream consumption trends, promote product innovation, and develop and satisfy consumers. New products for demand; regarding terminal stores, sales managers should actively help the terminal, open up new channels, and guide customers to increase the turnover of single stores from five aspects: store display, location, product, price, and team; in international trade, We must do a tough battle, continue to exert strength, adhere to the "One Belt, One Road" principle, set up a store in foreign countries, open up a broader overseas market, and realize the corporate vision of "global simultaneous quality peers"; Online marketing encourages all employees to promote marketing and maximize corporate promotion.

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最後,劉董提到,2019年機遇與挑戰并存,羅曼企業的家人們要凝心聚力,砥砺前行,深耕市場渠道,精耕細作,擴大市場占有率,實現彎道超車。

Finally, Mr. Liu mentioned that in 2019, opportunities and challenges coexist, and the family of Roman enterprises should concentrate on their efforts, go forward, deepen market channels, intensively cultivate, expand market share, and achieve overtaking in corners.

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羅曼企業總經理陳煥定

陳總對上半年公司取得的佳績表示了贊許,對背後辛苦付出的後勤團隊表達了謝意;其次,陳總指出,在經濟和行業發展的大變局中,我們必須對未來充滿希望,對羅曼企業充滿信心,同時,陳總指出,2019年下半年,我們要繼續加強終端銷售,善于發現客戶渠道優勢并鼓勵互相借鑒學習;加強終端店面産品展示,加強産品研發力度與深度,繼續推進終端賦能,扶持終端,提高終端銷售總量。

Mr. Chen expressed his appreciation for the company's success in the first half of the year and expressed gratitude to the logistics team behind the hard work. Secondly, Mr. Chen pointed out that in the big changes in economic and industrial development, we must be full of hope for the future, for the ROMANTIC enterprise. Full of confidence, at the same time, Mr. Chen pointed out that in the second half of 2019, we should continue to strengthen terminal sales, be good at discovering customer channel advantages and encourage mutual learning; strengthen terminal store product display, strengthen product research and development strength and depth, and continue to promote terminal empowerment. Support the terminal and increase the total sales of the terminal.

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羅曼企業副總經理羅海紅

緊接着,各職能部門領導就上半年的工作進行了全面的總結,并對工作遇到的問題進行了反饋和提出了相應的解決方案。

Then, the leaders of various functional departments made a comprehensive summary of the work in the first half of the year, and gave feedback and proposed corresponding solutions to the problems encountered in the work.

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羅曼締克瓷磚品牌銷售總經理林仕竈

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羅曼企業出口部部長陳燕惠

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羅曼企業市場部經理郭彩宏

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年中銷售冠軍區域經理鄭維樂

2019年下半年,我們戒驕戒躁,儲蓄前行,再創新高。

In the second half of 2019, we guarded against arrogance and arrogance, saving ahead and hitting new heights.

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